Digital Marketing

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₦20,000.00 ₦10,000.00

About Digital Marketing

Digital Marketing, In simple terms, is the promotion of products or brands via one or more forms of electronic media. It’s a strategy and processes that connects advertisers with their audiences across digital channels. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Course Overview

1A Introduction-Welcome! Let’s Do This!
1B. Introduction-Learn Our Digital Marketing System in 10 Minutes

2A Define Your Purpose
2B Case Study 3 Brand’s Purpose
2C Position Your Brand
2D Case Study Amazon and Harley Davidson Positioning Statements
2E Unique Selling Proposition
2F Personality What’s Yours
2G Case Study 3+ Brands Show Their Personality
2H Find Your Audience
2I Validate Your Business Idea

3A Branding Basics
3B Case Study 3 Companies with Great ‘Brand’ Strategies
3C Tools for Creating Graphics
3D Quick Canva Tutorial
3E Quick Photoshop Tutorial

4A Website Tools & Why I Use WordPress
4B Choose Your Domain Name
4C Intro to the WordPress Course Lessons
4D Purchase Hosting and Install WordPress
4E Navigating WordPress
4F Install a New Theme
4G Add a Static Home Page
4H Add and Edit a Menu
4I Publishing Your Website
4J Writing a New Post & Organizing Your Blog
4K Blog Page Design Excerpts vs Full Content
4L Adding a Video to Your Website
4M Customize the Sidebar
4N Change Your Site Icon with a Plugin
4O Make Your Website Responsive and Mobile Friendly
4P Customize the Footer Information
4Q Find Install and Activate Plugins
4R Backing Up Your Website
4S Securing Your Site from Attackers
4T Make Your Site SEO Friendly
4U Make Your Website Faster
4V See Google Analytics in WordPress
4W Block Spam with Akismet
4X Pretty Link Redirects and Link Shortener
4Y Secure Contact Forms

5A Easy Email Marketing Funnels
5B Email Marketing Tools
5C Create a Lead Magnet
5D Add Opt In Forms to Your Website
5E Segment and Tag Your Audience
5F Create Email Sequences
5G Write Better Email Subject Lines
5H Use Reports to Analyze Success
5I Case Study How Phil Got 100+ New Subscribers in Less Than 1 Week

6A Copywriting Basics
6B A I D A
6C Case Study A Sales Page That Works
6D 9 Commandments of Copywriting
6E Write Better Headlines
6F Write Quality Articles
6G Improve Your Website’s SEO

7A YouTube Basics
7B Case Study Phil’s YouTube Sales Funnel
7C SEO Watch Time vs View Count
7D YouTube Keyword Research
7E Start Your YouTube Channel
7F Design and Add Channel Art
7G Add Your Channel Description
7H Customize Your Channel Layout
7I Add a YouTube Channel Trailer
7J Verify Your Channel and More Important Settings
7K Upload Defaults Featured Content and Branding
7L Adding YouTube Cards and End Screens
7M YouTube Analytics mp4
7N The Community Tab
7O Going Live on YouTube
7P Free Music Library on YouTube
7Q Create a YouTube Ad Promote Your Videos

8A Video Marketing Basics
8B Video Equipment for Beginners
8C Tools to Help Make Your Videos Look Pro
8D Structure a Video that Sells
8E Video Production Bootcamp Intro
8F You Need These Things to Make a Great Video
8G Create the RIGHT Video for Your Brand
8H Come Up with a GREAT Video Idea
8I Plan Your Video
8J Camera Options
8K Microphone Options
8L Lighting Options
8M Editing Tools
8N Exposing Your Shot
😯 Compose Your Shot
8P Filming Yourself
8Q Getting the Right Shot
8R Choose a Background
8S Phil’s Office Setup
8T Shooting with a Smartphone
8U Choosing the Right Microphone
8V Record Better Audio in Any Environment
8W Basic Video Lighting 3 Point Setup

9A Why Facebook Groups
9B Start a Facebook Group for Your Audience
9C Facebook Group Tips Grow an Engaged Audience
9D Posting Types Live Streaming to Groups and Scheduling Posts

10A Why Facebook Pages are Important for your Business
10B Creating an Optimized Facebook Page for your Business 1
10C Adding Essential Information to your Facebook Page
10D Selecting your Profile Image 1
10E Creating a Professional Facebook Cover Image 1
10F Creating a Professional Facebook Cover Image
10G Writing a Captivating Description for your Page 1
10H Getting your Facebook Page Username & URL 1
10I Defining Your Facebook Page Target Audience 1

10K Facebook Page Apps to Increase Fans Engagement 1
10LTop 9 Ways to Monetize your Facebook Page 1
10M Exploring Publishing tools 1
10N Scheduling Posts 1
10-O Facebook Call To Action Button 1
10P How to Spy your Competitors on Facebook 1
10Q How to Guarantee your Fans see All your posts
10R Exploring Facebook Insights
10S Promoting your Facebook Page
10T Four Unlimited sources of Royalty Free Image for your Facebook

11A Introduction to Facebook Ads
11B Introduction to the Facebook Ads Manager
11C Setting up your Payment account for Ads
11D Defining your Target Audience
11E Level 1 Creating the Ad Post
11F Level 1 Boosting Your Post
11G Level 2 Creating your Ad in the Ads Manager
11H Tips to get your Ad approved by Facebook

12A What is Facebook Retargeting and Why is Important for you
12B Creating a Facebook Pixel
12C Installing the Pixel in WordPress
12D Installing the Pixel in other websites non WordPress
12E Testing the Facebook Pixel
12F Creating your Audience with the Facebook Pixel
12G Facebook Pixel Advanced Audience Creation
12H Message Your Audience is too small
12I Creating a Facebook Ad with the Pixel Audience

13A How Facebook Ads Can Help your Local Business to Grow
13B This is the Plan for your Local Business
13C Reaching people around your business
13D Creating your Local Business Facebook Ad

14A How to Optimize Your Audience Detailed Targeting on Facebook Ads
14B How to Use Tags to Reach more people on Social Media

15A Google Adwords for your Business
15B How Google Adwords works
15C Examples of Google Adwords Ads that we are Creating
15D Setting up your Adwords Account
15E Exploring the Adwords Interface
15F Finding the Best Keywords for your Business with Keyword Planner
15G Creating a Google Adwords Search Campaign
15H Selecting your Audience
15I Choosing your Bid Settings
15J Creating an Ad Group and Adding Keywords
15K Finalizing your Google Adwords Ad
15L Managing your Campaign and Analytics
15M Creating a YouTube Ad with Google Adwords
15N Your Next Steps

16A Set Up Google Analytics
16B Navigating the Google Analytics Dashboard
16C Know Your Audience Better with Analytics
16D User Acquisition and Behavior Flow
16E See Where Visitors Click on Your Website
16F User Behavior and Site Speed
16G Setting Up Goals with Google Analytics

17A Why Twitter and How it can Help your Business
17B Choosing the Best Username
17C 4 Tips to Choose Your Twitter Handle
17D Creating your Twitter account
17E Creating an Outstanding Twitter Profile Page
17F Adding your Profile and Header Photo
17G Writing an Optimized Twitter Bio
17H Pin the Most Important Tweet for Your Audience
17I Connecting with Other Influencers
17J Twitter Hashtags
17K Case Study Growing Your Twitter presence with Jooicer
17L Adding Twitter buttons to your Website
17M Adding Twitter Widgets to your Website
17N Twitter Advertising Creating your Ads Account
17O Twitter Advertising Adding your Payment Method
17P Twitter Advertising Promoting a Tweet

18A Why Instagram and How it can Help your Business
18B Instagram for Business What’s our Strategy
18C Create an Instagram for Business Profile
18D #1 Building a Killer Instagram Profile
18E #2 Building a Killer Instagram Profile
18F #3 Building a Killer Instagram Profile
18G #4 Building a Killer Instagram Profile
18H Accessing the Ads Manager
18I Creating your First Instagram Ad
18J Creating your Instagram Ad inside the App
18K Important Tips to have a successful Ad campaign
18L #1 Mistakes People Make on Instagram
18M #2 Mistakes People Make on Instagram
18N #3 Mistakes People Make on Instagram
18-O #4 Mistakes People Make on Instagram
18P #5 Mistakes People Make on Instagram
18Q #6 Mistakes People Make on Instagram
18R Tools to Create Viral Instagram Photos
18S Create Viral Instagram Photos
18T Adding Your Logo or Website to your Instagram Photos
18U Instagram Live Video

19A Why Pinterest and How it can help your Business
19B Opening a Pinterest Business Account
19C Linking Pinterest with Your Website and Getting a Verified Account
19D Linking Pinterest with Other Social Media Platforms
19E Optimizing your Pinterest Profile
19F Creating Boards
19G Using Secret Boards
19H The Powerful Pinterest Notification
19I Adding Pinterest Chrome Extension
19J Adding Pinterest to Your Website
19K Pinterest Ads Getting Started
19L Pinterest Ads The Ads Panel Overview
19M Pinterest Ads Creating a Campaign
19N Pinterest Ads Creating Pinterest Ads Fast
19O Pinterest Ads Analytics

20A Welcome to LinkedIn Marketing
20B Setting up your LinkedIn Profile
20C Adding Experience Skills Accomplishments to your Profile
20D Adding a Professional Background Photo
20E Adding Media video photos to your LinkedIn Profile
20F Changing your LinkedIn URL
20G Adding Your Website to LinkedIn
20H Creating Shareable Content on LinkedIn
20I Case Study LinkedIn Company Page Examples
20J Creating a LinkedIn Company Page
20K Managing your LinkedIn Company Page
20L Publishing content in your LinkedIn Company Page
20M Getting $50 Bonus in Ads Credits
20N LinkedIn Ads Introduction
20-O Creating a LinkedIn Sponsored Content Ad

21A Creating Your Periscope Account

26 Live Q&A 1a
26 Live Q&A 1b
26 Live Q&A 1c
26 Live Q&A 1d
26 Live Q&A 2a
26 Live Q&A 2b
26 Live Q&A 2c
26 Live Q&A 2d
26 Live Q&A 3a
26 Live Q&A 3b
26 Live Q&A 3c
26 Live Q&A 3d
26 Live Q&A 4a
26 Live Q&A 4b
26 Live Q&A 4c
26 Live Q&A 4d

Course Features

  • Lectures 0
  • Quizzes 0
  • Duration 40 hours
  • Skill level Intermediate
  • Language English
  • Students 0
  • Assessments Yes
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₦20,000.00 ₦10,000.00

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